About Us
Real Marriage. Real Money. Real Hope.
We’re Taylor and Megan Kovar — high school sweethearts turned business partners, parents, and co-laborers in the mission of helping couples find peace in their marriage and finances.
We’ve been together since 2001 and married since 2007, but truth be told, our story didn’t start with a picture-perfect love story or financial freedom. We almost gave up by our second anniversary.
What changed? We realized the biggest arguments in our marriage weren’t really about money — they were about how differently we viewed it. Once we uncovered our “money personalities” and committed to communicating with purpose, things began to shift. Our marriage got stronger. Our finances got better. And most importantly, our vision for the future became something we could build together.
Today, we live in Lufkin, Texas, with our three kids — Kix, Kambry, and Kessly — and we spend our days helping other couples experience the same kind of transformation.
Who We Are
Taylor Kovar, CFP®
Taylor is a Certified Financial Planner®, bestselling author, entrepreneur, and founder of 11 Financial. He’s the guy behind The Money Couple and the 5 Money Personalities assessment. He writes the nationally syndicated column Let’s Talk Money and has been featured in outlets like Forbes, MSN Money, CNN, The Wall Street Journal, and Yahoo Finance.
Taylor’s business background includes scaling one of the fastest-growing pediatric therapy companies in the country and leading multiple companies to successful exits. He holds a BBA in Finance from Stephen F. Austin State University and an MBA in Management from Texas A&M International.
But more than anything, he’s passionate about helping couples, entrepreneurs, and families win — not just with money, but in life.
“With the right mindset and priorities, you can live the life you dream of.”
Megan Kovar
Megan is the heart behind the mission. With a gift for connection and a deep understanding of family dynamics, she brings clarity and compassion to every conversation. Megan helps lead content development, product creation, and resources for women and moms navigating marriage, motherhood, and money.
What We Believe
Marriage is worth fighting for.
Money shouldn’t be a mystery or a minefield.
Faith and finances go hand in hand.
You don’t have to choose between a great marriage and a great business.
You can create a legacy that lasts.
Why “The Money Couple”?
Megan is the heart behind the mission. With a gift for connection and a deep understanding of family dynamics, she brings clarity and comWe acquired the 5 Money Personalities brand because we saw how transformational it could be. Our goal was to take this incredible tool and breathe new life into it — making it easier for couples to understand each other, work together, and thrive in their marriage and money.
Whether you’re in the middle of money fights, just starting your journey, or want to go from good to great — we’re here for it.
Seen In
Taylor & Megan have been featured by:
Taylor was also named one of Investopedia’s Top 100 Financial Advisors in 2018, 2022, and 2023, and is a founding member of the Investopedia Advisor Council. He’s also the first-ever Entrepreneur-in-Residence at one of Texas’ top-ranked public universities.
A Few Things You Should Know
We met in high school and have been doing life together ever since — dating since 2001, married since 2007.
We nearly called it quits by our second anniversary. Now, we teach couples how to avoid the same mistakes we made early on.
We’re raising three awesome kids (Kix, Kambry, and Kessly) in small-town East Texas — which means lots of Chick-fil-A, sweet tea, and impromptu snow cone runs.
We’ve started (and sold) multiple businesses, worked nights to pay for school, and had to learn how to fight fair about finances.
We believe money should never be more important than your marriage — and that unity is always worth working for.
Our work is serious, but we don’t take ourselves too seriously. Laughter, honesty, and grace are at the center of everything we do.
Let’s Do This Together
Taylor was also named one of Investopedia’s Top 100 Financial Advisors in 2018, 2022, and 2023, and is a founding member of the Investopedia Advisor Council. He’s also the first-ever Entrepreneur-in-Residence at one of Texas’ top-ranked public universities.
Money Personalities Assessment
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